Skip to main content

TikTok unveils $200 million fund to pay content creators


TikTok unveils $200 million fund to pay content creators

AD

TikTok is creating a $200 million fund that it will use to retain its top users and attract new ones, signaling another milestone for the growing company.

In a statement Thursday, the video app said the new program aims to "help support ambitious creators who are seeking opportunities to foster a livelihood through their innovative content." TikTok said the fund will start distributing the cash later this year and is one of the few ways users can make money on the app. Previously, users could monetize their accounts only via livestreams or through brand partnerships.

Related
Woman threatens to call police on driver for breaking social distancing by pulling call up too close to hers

Eligible users must be 18 or older, live in the United States and "consistently" post original videos that comply with TikTok guidelines. Applications to enter the program begin next month, but it's unclear how many users TikTok will accept or how much money a creator will receive.

A company spokesperson didn't specify how the money would be disbursed but said that the the $200 million is just the starting amount for the fund, which is aimed at helping the fledgling app stay competitive and retain top talent.

AD

TikTok currently is facing multiple battles, including a possible ban in the United States because of its Chinese ownership over claims that it's a security risk. The company announced this week it plans to create 10,000 US jobs over the next three years, a substantial increase from the roughly 1,400 employees it currently has in the country.

TikTok has taken other steps to distance itself from China. It recently hired an American CEO and confirmed that its parent company is considering a corporate restructuring, including establishing a headquarters for the video app outside of China.

Rivals are making moves, too. Instagram, owned by Facebook, is launching a TikTok-like function called Reels, which will let people record and edit 15-second videos set to music and audio, and upload them to their stories and Instagram's Explore feature. YouTube, which lets users monetize their channels, also recently announced its own $100 million fund to "amplify" content from Black users.

Comments

Post a Comment

Popular posts from this blog

Cursed’ ship found completely intact 90 years after sinking

Cursed’ ship found completely intact 90 years after sinking ARCHAEOLOGISTS were thrilled when a 90-year-old "cursed" shipwreck was found in Canadian waters completely intact more than 90 years after it sank. SS Manasoo was a passenger vessel of 529 tonnes built in 1888 in Glasgow and began daily journeys from Hamilton to Toronto that year. But on September 15, 1928, the ship foundered off Griffith Island , Georgian Bay, with 16 lives lost while fighting a heavy storm, and capsized when her cargo of 116 cattle apparently shifted to one side. The recent addition of increased passenger accommodation on its upper deck is thought to have contributed to the instability and all five of the survivors drifted for 60 hours in a lifeboat before being picked up by a passing ship. But sailors have another theory. Originally owned by the S.S. Macassa Hamilton Steamship Company, the Scottish-built vessel was renamed SS Manasoo, its new title reflected the primary ports of call, Manitoulin I...
Post a Comment
Read more>>>

PENIS CARE

Todays Tips: Wednesday 31/7/19. Health is wealth! PENIS CARE As a man, keeping your penis healthy and sweet is important. Your sexual organs are very valuable and must be cared for. 1. A clean penis is very important so wash your penis with warm water at least twice a day. Clean the scrotum and under the penis shaft gently and scrub your scrotal sack too. 2. Leaving too much hair around the penis is not cool. During sex,the hair can cause cuts on the vaginal organs and condom. Also, hair around the base of the penis can be breeding ground for boils and cause bad odour so shave or keep it short and clean. 3. Don't pamper the penis too much, As soon as you notice an infection, boil, rashes, please get help immediately. 4. Many guys wear one boxer for a whole week or even a month but for health reasons pls change your boxers everyday. Dirty boxer may give your penis a permanent bad smell and a bad taste. 5. Guys what you eat affects the taste of your semen or...
Post a Comment
Read more>>>